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IDER only emerged this past April, but since then they've created impressive buzz. Their first single, "Sorry," was on Soundcloud for just a few minutes before the London duo was contacted by BBC Radio 1. A few days later, the song was featured on Phil Taggart's show as one of his Future Firsts. "We released 'Sorry' with no plan and were just expecting tumbleweeds. It was a massive shock hearing from Radio 1," they explain.
Since then, they've maintained this strong momentum with two additional tracks, "Pulse," and "King Ruby." "Pulse" builds on the slow-burning, ambient feel of "Sorry," while "King Ruby" shows off their ability for a more up-tempo, jovial pop track.
Somewhere in the middle of "Sorry" and "King Ruby" lies their newest single, "Million." The song features the delicate subtleties of "Sorry," until it blossoms into a full-fledge, irresistible pop chorus. Yet don't let this sweeping, cinematic hook fool you: "Million" packs a dark message. The lyrics center on someone hitting rock bottom and falling apart into, well, a million pieces. It's a narrative that isn't uncommon in music, but IDER tell it with such simplicity and honesty, that their message becomes much more impactful.
"Million" is poised to be their last single of 2016, and it's safe to say they saved the best for last.
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