What is a good review marked by?
With the popularization of online experts and review platforms like for example TrustPilot, let's take a look at what makes a review a helpful review.
Do you want to write a good-quality review helpful for the clients but you are not sure how? Or maybe you want to know what kind of reviews to search for? You just have to follow a few easy rules...
1. Pros + cons
It is essential to cover both sides od the service/the product. If you are a professional you cannot let your own feeling get into your review. The readers expect you to be unbiased and informative. Cover the service as specific as you can, simultaneously, focusing on the essentials. For example, this TransferWise review is an example where the author covers both advantages and disadvantages of the service and also supports the statements by quoting most popular comments and user reviews.
2. Watch out for ads
There are a lot of advertisements and ‘sponsored’ content throughout the internet. There are, in theory, content matched to your previous searches, but, in reality, it is not always accurate. It is not like it cannot ever be useful, but always keep it at the distance and be more careful, because these offers are often not so transparent.
3. Show the evidence
Potential clients search for the reviews not only to gather information, but also to check the reliability of the product. As the expert in the field, you cannot just show the readers some trumped up statements. They all need evidence. Show the customers where did you get the information from, subjoin the link to the official website of the firm and maybe show some customers’ opinions or insert a link to a message board connected with the topic.
You can also create a ranking comparing similar services or products available on the market, as that is the evidence that speaks for itself. When one sees the good in comparison with the competition, it automatically becomes more valuable.
4. Draw a conclusion
At the end of your review write something in the shape of a summary. Include such information as who would you recommend the product for, so that it would all be more transparent for the readers and come down to people that may actually be interested in the product.
5. Look for the positives and the negatives
If you are the customer, going through the reviews or opinions of the customers, always remember to see two sides of the same coin. You will get the full picture only after reading both benefits and drawbacks. Always choose the product or the service with a lot of opinions, most of which are positive.
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